Below are the digital marketing mistakes you should avoid if you want to improve your daily processes and grow your business in the online presence with better conversions and productivity.
1. Absence of Well-Defined Campaign Goals
For any digital marketing strategy to work, you need to set up your goals first. You need to define what is your first priority and how do you aim to achieve those goals and objectives. The mistake you might make to start off with is, not defining campaign goals properly. Even if you have your goals setup, you still need to track analytics to keep a check on your progress.
2. Targeting the Wrong Audience
The second most important step is targeting the right audience. You may be coming up with great content which may make people think of you as a genius, but in reality it won’t be of any use if doesn’t strike to the right audience.
Social Media and Websites are full of buzz nowadays, you need something that may make people go crazy to get your stuff/content noticed. You will have to extend your reach beyond age and gender etc. to get that extra attention. You can use a website visitor tracking software such as Lead Forensics or different analytics alternatives to identify website visitors. This can give you an idea of who you are targeting and if they are converting. Or you may need to update your approach.
3. Not Taking Mobile Marketing Seriously
When was the last time you saw someone without a phone or not posting pictures on Instagram and you were amazed? Never, right? That is because cellphones have now become an integral part of our lives. Our lives depend on it. Your personal pictures and emails etc. which once couldn’t leave your personal computer are now just a click away.
One of the ways you can harm your marketing strategy is by not targeting mobile marketing. Brands and companies all over the world are coming up with apps to improve customer engagement and keep them coming back for more. Since Majority of apps can run on both Android and iOS, you need to make sure you are not missing the piece of cake.
4. Not Being Active on Social Media
If you want your marketing strategy to work and further be noticed, you need to raise the alarm. It cannot be simply you going over pages and expecting things to happen. You (your account, business page) will have to engage and interact with different pages and people to get your share of exposure. Digital Marketing is about finding yourself where the fun is, so if your business page is not sharing relatable content, social media will never work out for you.
5. Communication Gap
For this step, you need to put aside your ego and that “I know it all” attitude. Your marketing strategy will require the help of people in the form of sales team. You need to be intact and in contact with your sales team at all times. The existence of communication gap may pass on mis-guidance or improper information to anyone on the team resulting in a disaster, hence the communication string. You need to tie that communication string around your sales team and as well as yourself so that everyone is on board and is thinking alike.
6. Barren Customer Focus Strategy
Marketing strategies should be customer centered. Clothing brands, vehicle brands and even food brands have their websites customized in a way that increases customer experience. Your marketing strategy should focus on how customers should be made to visit again. Multinational companies nowadays have designed the front end of their websites in such a way that it makes customers feel as if they are important and valuable. Such feeling should be the aim of a good marketing strategy. If you overlook the customer factor and think that your strategy can work out otherwise, then maybe praying might help.